AI Email Marketing Automation: Personalization and Database Reactivation
How AI helps segment the database, personalize emails, reactivate old clients and stop sending the same campaigns to everyone.
Article author
Alexander Chigrinov
Founder of «CHIGRINOV». Works on business automation, implements AI into business processes and oversees solution development by the team.
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AI email marketing automation is useful when a database exists, but campaigns underperform. AI helps segment contacts, personalize content and reactivate old clients.
What to automate
- segmentation;
- personalization;
- content drafts;
- reactivation;
- campaign analytics.
Reactivation
AI can split old contacts into meaningful segments and suggest different reasons to return: product updates, cases, useful content, audit or consultation.
Implementation plan
- clean the database;
- define segments;
- choose scenarios;
- prepare tone rules;
- connect CRM and site events;
- run A/B tests;
- measure revenue, not just opens.
Order AI-powered email campaigns after a database and scenario audit.
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