AI agent that increased conversion by 30% in 3 weeks

Context

Lignum Home receives many furniture inquiries through Bitrix24. Some clients write in the evening, some ask clarifying questions, and some are only exploring options. Managers had to process the entire flow manually and spend time on leads with very different readiness levels.

Task

The goal was to respond quickly, carefully clarify the client’s needs and pass collected context to the manager: what the client is looking for, the budget, urgency and decision stage.

Solution

• Connected an AI agent to Bitrix24 via webhook.
• Configured qualification scenarios without a rigid decision tree.
• Added manager handoff with a short dialogue summary and lead status.
• Made prompts and rules editable through the admin panel.

What changed

Evening and night inquiries no longer wait unanswered until morning. Managers receive better prepared leads and understand faster who should be contacted first.